Coty Prestige has signed Evangeline Lilly, the actress who plays Kate Austen on "Lost," to front its Cool Water Woman scent worldwide, except in the U.S.
The first print ads and TV spot featuring the actress for the scent, launched in 1996, will break in July.
Last year, Coty signed fellow "Lost" star Josh Holloway to be the face of the Cool Water men's scents.
It's the first time the Canadian actress has fronted a fragrance. Cool Water Woman "definitely represents the juxtaposition between purity and sensuality, and there's that sort of fresh newness," said Lilly. "On top of it, there's strength that's underneath it all, that is where sensuality comes from — versus just pure sexiness."
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