ISTANBUL – Turkish Daily News
The popular adventure series "Lost," which continues to set TV ratings records, is a phenomenon. One of the series' most popular stars, Josh Holloway, who plays the character Sawyer on the program, will come to Turkey to be photographed for advertisements for the Magnum ice cream brand.
Many celebrities have taken part in Magnum advertisements, including Elizabeth Hurley and Eva Longoria. Holloway will be the first male celebrity Magnum signed to a contract. The photo shoot will take place in April.
Holloway was among People magazine's list of the “50 Most Beautiful People” and was named one of the sexiest men by OK! Magazine. He is one of the most admired actors in the cast of the Emmy and Golden Globe award-winning program.
The actress who will accompany Holloway has yet to be announced. Can Ulkay, the director of Atlantik Film, will direct the advertisement, which will be prepared by Pars McCann Erickson. Algida's marketing director, Şükrü Dinçer, said the company hopes the new campaign will broaden Magnum's image. “It was important that the new face of Magnum display extraordinary passion, at this point we decided to take a different step and work with a male star,” said Dinçer. The company said they chose Holloway because besides his success with his role in Lost, he has the characteristics suited to the Magnum world: He likes women and living an adventurous life.
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